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The most used software in specialty crops. AgCode was originally created as a solution for agriculture product traceability which evolved into custom solutions for wineries and is now a robust farm management software utilized across 24 different specialty crops. 

AgCode’s software works with 24 different crops, currently serving 600,000+ acres and 5,000 active users. As an innovative solution offering best-in-class technology. They did not want to limit the perception of who they serve or the software’s capabilities. Agcode wanted to interview their customers using Agcode in the field during growth and harvest seasons in Northern and Central California regions.

Challenge

Working in partnership with AgCode's AOR  my company provided end to end video production support. We were tasked with filming and editing multiple video deliverables on a tight timeline, a limited budget, and in unpredictable california farmland locations. 

The Ask

01

Discovery Call with Agency

  • Budget - $25k Initial

  • Deliverables

  • Timeline

  • Statement of Work

02

Pre-Production Meetings

  • Agency presents script and storyboards

  • Additional deliverables requested

  • Revisions to SOW

  • Crew staffing

  • Travel logistics

  • Day of timeline

03

Production Process

  • Filming - 2 Days

  • Edit/Revisions - 3 Months

  • Deliverables

  • :120 

  • :60

  • :30

  • :15

  • Photos 

Production

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Campaign Highlights

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